--- title: PT. Mattel Indonesia date: 2026-08-09T23:20:08Z modified: 2026-08-31T11:53:06Z permalink: "https://bzone.id/clients/pt-mattel-indonesia/252/" type: post status: publish excerpt: "" wpid: 252 categories: - Clients Portfolio featured_image: /wp-content/uploads/sites/2/2026/08/PT.-MATTEL-INDONESIA.png timestamp: 2026-08-31T11:53:06Z tags: - Clients Portfolio --- ![PT Mattel Indonesia Logo](https://bzone.id/wp-content/uploads/sites/2/2026/08/PT.-MATTEL-INDONESIA.webp) Case Study • Enterprise Kawasan Berikat # How PT Mattel Indonesia Achieved 100% Bea Cukai Audit Compliance & Streamlined IT Inventory with BZone ERP Securing custom facility compliance for the world’s largest Barbie manufacturing plant in Jababeka Industrial Estate using BZone ERP. 100% Audit Pass Rate 60% Global Barbie Share 0% Stock Discrepancy < 30 Days Integration Time [ Schedule Your BZone Demo ](https://wa.me/6282210003774?text=%5BAPPOINTMENT%5D%20When%20do%20you%20have%20time%20for%20BZone%20Demo%3F) [ Read Full Story ](#overview) ## Company Overview ### PT Mattel Indonesia at a Glance | Company Profile | PT Mattel Indonesia (Subsidiary of Mattel, Inc.) | | --- | --- | | Industry Segment | Toy & Collectibles Manufacturing (Barbie Dolls) | | Plant Location | Jababeka Industrial Estate, Cikarang, West Java | | Custom Facility Type | Kawasan Berikat (Bonded Zone Exporter) | | Global Operational Reach | Supplies ~60% of the world’s Barbie doll market volume | ### The Challenge - • **High-Volume Material Tracking:** Complex tracking of raw plastics, hair, fabrics, and dyes across thousands of manufacturing SKUs. - • **Production Scrap Logging:** High-speed plastic molding requires exact, continuous accounting of _Sisa Hasil Produksi_ for customs audits. - • **Customs Portal Sync:** Connecting plant floor data with Bea Cukai’s **CEISA 4.0** system without altering core corporate infrastructure. ### The BZone Solution - • **Automated Inbound Compliance:** Real-time mapping of imported materials straight to **BC 2.3** registration logs. - • **Automated Scrap Calculations:** Integrated BOM algorithms calculate trim loss continuously to secure Bea Cukai waste permits. - • **Category A Audit Standard:** Continuous non-editable log retention meeting DJBC IT Inventory standards. “Operating the largest Barbie manufacturing plant in the world requires absolute compliance speed. BZone ERP provided a seamless compliance bridge that keeps our Kawasan Berikat IT Inventory 100% compliant with Bea Cukai, allowing us to focus on supplying global markets without regulatory delays.” Supply Chain & Compliance Team PT Mattel Indonesia Press & Media### Featured in 50+ National News Publications 📰 49 Articles • 📱 1 Social Post Top National Outlets [ Kompas.com ](https://money.kompas.com/read/2026/07/07/102000026/digitalisasi-kawasan-berikat-jadi-fokus-industri-manufaktur-ekspor) [ Kontan.co.id ](https://industri.kontan.co.id/news/erp-indonesia-perluas-pasar-solusi-it-inventory-untuk-industri-manufaktur) [ Bisnis.com ](https://teknologi.bisnis.com/read/20260706/84/1985966/tren-digitalisasi-manufaktur-integrasi-logistik-kepabeanan-jadi-fokus) [ Detik Finance ](https://finance.detik.com/berita-ekonomi-bisnis/d-8564927/digitalisasi-di-kawasan-berikat-diperkuat-buat-permudah-ekspor-impor) [ Investor.id ](https://investor.id/business/445484/erp-indonesia-implementasikan-bzone-it-inventory-di-mattel-indonesia-untuk-perkuat-digitalisasi-kawasan-berikat) [ JawaPos ](https://www.jawapos.com/sports/2607070354/erp-indonesia-implementasikan-bzone-di-mattel-indonesia-perkuat-digitalisasi-kawasan-berikat) [ VIVA.co.id ](https://www.viva.co.id/bisnis/1911595-perkuat-digitalisasi-kawasan-berikat-erp-indonesia-gandeng-mattel-indonesia) [ Medcom.id ](https://www.medcom.id/ekonomi/bisnis/yNLZBx2k-perusahaan-manufaktur-percepat-transformasi-digital-untuk-permudah-proses-ekspor-dan-impor) View All 50 Media Publications & Links Social Media Coverage: - [Trenasia Instagram Post](https://www.instagram.com/p/DawzPHHkZKa/?img_index=7&igsh=M3kzdnM2MnRzMzR3) National Online Media (25 Articles): [1. Kompas](https://money.kompas.com/read/2026/07/07/102000026/digitalisasi-kawasan-berikat-jadi-fokus-industri-manufaktur-ekspor) [2. Kontan](https://industri.kontan.co.id/news/erp-indonesia-perluas-pasar-solusi-it-inventory-untuk-industri-manufaktur) [3. Bisnis.com](https://teknologi.bisnis.com/read/20260706/84/1985966/tren-digitalisasi-manufaktur-integrasi-logistik-kepabeanan-jadi-fokus) [4. Investor.id](https://investor.id/business/445484/erp-indonesia-implementasikan-bzone-it-inventory-di-mattel-indonesia-untuk-perkuat-digitalisasi-kawasan-berikat) [5. Merdeka](https://www.merdeka.com/uang/industri-manufaktur-pacu-digitaliasi-untuk-kecepatan-logistik-dan-kepatuhan-regulasi-588376-mvk.html) [6. Medcom](https://www.medcom.id/ekonomi/bisnis/yNLZBx2k-perusahaan-manufaktur-percepat-transformasi-digital-untuk-permudah-proses-ekspor-dan-impor) [7. VIVA](https://www.viva.co.id/bisnis/1911595-perkuat-digitalisasi-kawasan-berikat-erp-indonesia-gandeng-mattel-indonesia) [8. JawaPos](https://www.jawapos.com/sports/2607070354/erp-indonesia-implementasikan-bzone-di-mattel-indonesia-perkuat-digitalisasi-kawasan-berikat) [9. Tribunnews](https://www.tribunnews.com/images/editorial/view/perkuat-digitalisasi-kawasan-berikat/2039207) [10. iNews](https://www.inews.id/amp/techno/internet/daya-saing-digital-di-indonesia-naik-perusahaan-terus-bertransformasi) [11. Foto Bisnis](https://foto.bisnis.com/view/20260703/1986558/bzone-permudah-pengelolaan-inventory-dan-kepatuhan-kawasan-berikat-melalui-integrasi-ceisa-40) [12. Detik Finance](https://finance.detik.com/berita-ekonomi-bisnis/d-8564927/digitalisasi-di-kawasan-berikat-diperkuat-buat-permudah-ekspor-impor) [13. MetroTV News](https://www.metrotvnews.com/read/NxGCP9am-memperkuat-digitalisasi-kawasan-berikat-lewat-implementasi-bzone) [14. Trenasia](https://www.trenasia.id/tren-ekbis/mattel-indonesia-digitalisasi-kawasan-berikat-erp-indonesia-implementasi-b-zone) [15. Suara Merdeka News](https://suaramerdekanews.com/2026/07/06/erp-indonesia-implementasikan-bzone-it-inventory-di-mattel-indonesia-untuk-perkuat-digitalisasi-kawasan-berikat/) [16. BCA Sekuritas](https://bcasekuritas.co.id/latest-news/news/erp-indonesia-implementasikan-bzone-it-inventory-di-mattel-indonesia) [17. Industry.co.id](https://www.industry.co.id/read/152668/sasar-digitalisasi-kawasan-berikat-erp-indonesia-terapkan-bzone-di-mattel-indonesia) [18. Transportasi Media](https://transportasimedia.com/detail/21049/erp-indonesia-gandeng-mattel-indonesia-terapkan-bzone-it-inventory-di-kawasan-berikat) [19. Supply Chain Indonesia](https://supplychainindonesia.com/tren-digitalisasi-manufaktur-integrasi-logistik-kepabeanan-jadi-fokus/) [20. Tek.id](https://www.tek.id/culture/erp-indonesia-perluas-jejak-di-manufaktur-global-lewat-bzone-b2pXJ9ud2) [21. CIO Insight](https://cioinsight.id/erp-indonesia-terapkan-bzone-it-inventory-di-mattel-indonesia/) [22. IDN Times](https://www.idntimes.com/business/economy/jaga-arus-logistik-begini-pengawasan-data-di-kawasan-berikat-00-3m8tp-w51069/preview) [23. Koran Indopos](https://koranindopos.com/mattel-indonesia-perkuat-digitalisasi-kawasan-berikat-dengan-bzone-tingkatkan-efisiensi-operasional-dan-kepatuhan/) [24. Portal7](https://news.portal7.co.id/post/dorong-efisiensi-logistik-platform-terintegrasi-memuluskan-tata-kelola-kawasan-berikat) [25. Bisik.id](https://www.bisik.id/read/mattel-indonesia-gunakan-platform-bzone-untuk-kelola-logistik-1783488646862) Regional Media (20 Articles): [1. HaloJatim](https://halojatim.com/read/erp-indonesia-gandeng-mattel-percepat-digitalisasi-kawasan-berikat) [2. Balinesia](https://balinesia.id/read/mattel-indonesia-implementasikan-b-zone-erp-indonesia-logistik-kini-lebih-efisien) [3. HaloPacitan](https://halopacitan.com/read/erp-indonesia-implementasikan-b-zone-di-mattel-indonesia-ini-keunggulannya) [4. IbuKotaKini](https://ibukotakini.com/read/b-zone-erp-indonesia-perkuat-digitalisasi-operasional-mattel-indonesia) [5. PotretPriangan](https://www.potretpriangan.com/read/erp-indonesia-bantu-mattel-tingkatkan-efisiensi-logistik-dan-inventory) [6. KabarMinang](https://kabarminang.id/read/b-zone-erp-indonesia-integrasikan-operasional-dan-kepabeanan-mattel) [7. MakassarInsight](https://makassarinsight.com/read/perkuat-digitalisasi-erp-indonesia-implementasikan-b-zone-di-mattel) [8. JogjaAja](https://jogjaaja.com/read/erp-indonesia-gandeng-mattel-indonesia-hadirkan-sistem-inventori-terintegrasi) [9. StarBanjar](https://starbanjar.com/read/digitalisasi-jadi-kunci-erp-indonesia-implementasikan-b-zone-di-mattel-indonesia) [10. WongKito](https://wongkito.co/amp/transformasi-digital-manufaktur-makin-cepat-mattel-indonesia-terapkan-b-zone) [11. Sijori.id](https://sijori.id/read/mattel-indonesia-adopsi-b-zone-tingkatkan-efisiensi-logistik-dan-kepabeanan) [12. SoloAja](https://soloaja.co/read/mattel-indonesia-resmi-gunakan-b-zone-dukung-operasional-kawasan-berikat) [13. Floresku](https://floresku.com/read/integrasi-operasional-and-kepabeanan-b-zone-perkuat-digitalisasi-mattel-indonesia) [14. GoBanten](https://gobanten.com/news-760-mattel-indonesia-tingkatkan-efisiensi-operasional-lewat-bzone-erp) [15. KabarSiger](https://kabarsiger.com/read/b-zone-dukung-mattel-indonesia-wujudkan-operasional-yang-lebih-efisien) [16. LyfeBengkulu](https://lyfebengkulu.com/read/keunggulan-b-zone-untuk-logistik-dan-kepabeanan-yang-dipakai-mattel) [17. JatengAja](https://jatengaja.com/read/b-zone-permudah-inventory-dan-pelaporan-kepabeanan-mattel-indonesia) [18. Eduwara](https://eduwara.com/read/erp-indonesia-hadirkan-solusi-digital-untuk-manufaktur-berorientasi-ekspor) [19. PotretUtara](https://www.potretutara.com/read/b-zone-bantu-mattel-optimalkan-inventori-logistik-dan-kepatuhan) [20. SumatraKini](https://www.sumatrakini.com/read/erp-indonesia-implementasikan-b-zone-untuk-mattel-indonesia) Media Aggregators (4 Articles): [1. VIV.co.id](https://www.viv.co.id/read/155889/erp-indonesia-terapkan-bzone-di-mattel-indonesia-untuk-digitalisasi-kawasan-berikat) [2. Readers.id](https://www.readers.id/erp-indonesia-terapkan-bzone-mattel) [3. Headtopics Indonesia](https://id.headtopics.com/news/erp-indonesia-kolaborasi-dengan-mattel-indonesia-85305296) [4. MSN Indonesia](https://www.msn.com/id-id/berita/other/erp-indonesia-implementasikan-bzone-di-mattel-indonesia-perkuat-digitalisasi-kawasan-berikat/ar-AA27oIbH?ocid=finance-verthp-feeds) ## Run a Kawasan Berikat or KEK Facility in Indonesia? Automate your IT Inventory compliance, avoid costly audit fines, and streamline CEISA 4.0 data synchronization with BZone ERP. [ Book a 1-on-1 BZone Demo on WhatsApp ](https://wa.me/6282210003774?text=%5BAPPOINTMENT%5D%20When%20do%20you%20have%20time%20for%20BZone%20Demo%3F)